Rules and Compliance

Adapting to New Visa Surcharging Regulations with Our Dual Pricing ProgramAt Lirah, we prioritize compliance with card brand rules and regulations. In response to the recent changes in Visa rules and guidelines, we have adapted our systems to ensure continued compliance for our partners and their merchants. Our Dual Pricing program offers an innovative solution that adheres to the new regulations while still allowing merchants to offset processing fees.

Visa Surcharging Compliance Update:

Starting April 15, 2023, the maximum allowable surcharge for credit card transactions in theU.S. will be reduced from 4% to 3%, per Visa Rules. Surcharging applies only to credit transactions in the U.S. and U.S. territories. Debit and prepaid cards cannot be surcharged. Merchants in the U.S., U.S. territories, and Canada who wish to surcharge credit card transactions will only need to notify their acquirers 30 days in advance, not Visa.Proper signage and notification are required. Disclosures must be provided at the point of entry and point of sale.

Find more information on Visa's Surcharging Guidelines here.

NOTE: Currently, Connecticut and Massachusetts are the only 2 states that do not allow surcharging. Colorado allows merchants to surcharge a maximum of 2% or charge the actual cost the company pays for credit processing. When the second option applies, the surcharge could surpass the 2% cap. Failure to be compliant may result in a Visa NCA Fine, and Visa will continue to monitor surcharge assessments and take action when violations are identified.

Lirah's Dual Pricing Program:

Lirah has developed a Dual Pricing program to help merchants comply with the new Visa surcharging rules while still allowing them to offset processing fees. With Dual Pricing, a merchant can charge 4% on all card types, including debit cards, without having to adhere to surcharge rules. This enables merchants to maximize their monthly savings while maintaining compliance with card brand regulations.
To ensure your merchants understand and implement the Dual Pricing program correctly, we recommend providing them with our Dual Pricing Brochure and Dual Pricing Merchant Flyer.This will help them stay informed about the compliance rules and how Lirah’s Dual Pricing program ensures adherence to the new Visa regulations.
By offering a compliant Dual Pricing solution, Lirah continues to support our partners and their merchants in navigating the ever-evolving landscape of payment processing compliance.